New Format joined forces with Nike Global to create immersive room projections and visualizations, showcasing the creative journey behind the Art Of Victory exhibition at Centre Pompidou during the 2024 Olympics. Using AI and 3D printing, and collaborating with 13 elite athletes, Nike has designed 13 concept performance shoes, giving us a glimpse into the future of Air technology.
I build a custom generative compositing system to help manage a huge pool of assets and deliver 11 movies in 10800 x 1200 px in short time.
Client
Nike
Contractor
New Format
Year
2024
Role
Generative compositing system




CD, Production
Nike
Art Direction, CGI, Post, Digital Art Lead
New Format
AD Support
Alexander Hahn
Editing, VFX
Leo Romanski, Felix Geen
Visual programming
Ploypapus Phosri, Johannes Lemke
CGI
New Format, Alexander Hahn, Julius Steinhauser, Julian Rathgeber, Christine Papst
Sound
Robert Dietz
New Format
Andrea Avellino, Florian Siegmann, Steffen Bewer, Claudia Rafael, Aika Futakuchi, Johann Kraus, Angelo Fertikowski, Miriam Leah Hess