In July 2012 MINI commissioned MESO with an exhibit to "enable the visitor to feel and experience the brand values of MINI". Based on an approach by Meiré und Meiré, we designed a playful installation for collaboratively painting a virtual car with distinct movement behaviour. Refering to street-culture and fan-car workshops alike, visitors spray their personal MINI style.
Client
BMW
Contractor
MESO Digital Interiors GmbH
Year
2012
Role
3d tracking system + plugin development, setup on various sites around the globe