The MINI Connected Table is a playful approach to communicating the core features of the MINI Connected services. The content was clustered in three major groups that visitors of the MINI booth could discover as they go.
Client
MINI
Contractor
MESO Digital Interiors GmbH
Agency
Meiré & Meiré
Year
2015
Role
Translating the agency's ideas to a concept compatible to the physics engine, overall software development, setup on site
All animations were based on a 2D physics simulation where same colors would stick tightly together, revealing their relatedness. Naturally, as the tables were exhibited in a backstage B2B lounge, presenters could put coasters on the table to focus on a single topic at a time.
Content bubbles that belong to the same group (color) stick together and reveal the topic clusters in a playful way.