MESO Digital Interiors GmbH
Meiré und Meiré
BMW
2015
The MINI Connected Table is a playful approach to communicating the core features of the MINI Connected services. The content was clustered in three major groups that visitors of the MINI booth could discover as they go.
All animations were based on a physics simulation where same colors would stick tightly together, revealing their relatedness. Naturally, as the tables were exhibited in a backstage B2B lounge, presenters could put coasters on the table to focus on a single topic at a time.
Translate the agency's ideas to a concept compatible to the physics engine, overall software programming, setup on site
